Illinois native Stan Potts has hunted for over 40 years, harvesting numerous whitetail, 4 of which are 200-class bucks. He has given hunting seminars all across North America and been the subject of many feature magazine articles, having been documented in the pages of North American Whitetail, Bowhunter, Illinois Game and Fish as well as several other media sources. Stan hunts 100% wild whitetails on public and private property and is well known for his expertise in tree stand placement and patterning big mature bucks. When not in pursuit of whitetails, Stan loves hunting elk, moose, grizzlies, mule deer, antelope and turkeys.
Laden joined Bowhunter magazine in 2016 and quickly rose to become Publisher of North American Whitetail, Gun Dog and Wildfowl magazines in 2019. Raised on his family farm in northern Missouri, he cut his teeth on bowhunting eastern turkeys, whitetail deer and a few small-game species. Since leaving the small town to pursue Undergraduate and Graduate degrees in Business and Business Administration, his education and passion have driven a career of 10+ years in the outdoor industry with companies such as Remington, Zeiss Sport Optics and Bowtech. Laden is an avid outdoorsman who thrives on pursuing game with his bow, successfully harvesting several North American species. He has been lucky enough to move back to small-town northeast Missouri, where he and his wife, Jordan, are raising their three boys, Stone, Wilder and Zee.”